MNM1503 May/Jun 2013 exam paper — questions
Question 1 · The marketing concept and philosophies · 1 mark
Which ONE of the following conditions is required for exchange to take place?Show the full question
Question 2 · The marketing concept and philosophies · 1 mark
Mangoes are a tropical fruit that can only be grown and harvested in summer. This illustrates which marketing gap?Show the full question
Question 3 · The marketing concept and philosophies · 1 mark
According to the marketing concept, in a blank-labelled orientation the activities of the business should be coordinated so as to satisfy customer needs and wants. Which word fills the blank?Show the full question
Question 4 · Marketing planning, strategy and control · 1 mark
A blank-labelled leadership style is the opposite of contingent-reward leadership, in that management leaves personnel to manage their own activities and tasks. Which term fills the blank?Show the full question
Question 5 · The marketing concept and philosophies · 1 mark
A company producing wool products is based in Durban, while its customers are spread across all the provinces of South Africa. This illustrates which gap?Show the full question
Question 6 · The marketing concept and philosophies · 1 mark
Auxiliary marketing activities include which of the following?Show the full question
Question 7 · The marketing concept and philosophies · 1 mark
When a consumer buys a new house, it can take weeks, sometimes months, before it is registered in his or her name. Marketing fills which gap in this purchase transaction?Show the full question
Question 8 · The marketing concept and philosophies · 1 mark
Nashua claims to save their customers time and money and to put their customers first. This is indicative of which orientation?Show the full question
Question 9 · Marketing planning, strategy and control · 1 mark
Objectives need to meet certain requirements. According to these requirements, which ONE of the following options is adequate?Show the full question
Question 10 · The marketing environment · 1 mark
Which of the following BEST describes a monopoly structure?Show the full question
Question 11 · The marketing environment · 1 mark
Which ONE of the following is the BEST description of an oligopoly structure?Show the full question
Question 12 · The marketing environment · 1 mark
In South Africa many types of instant coffee are available, including Jacobs, Nescafe and Ricoffy. Which type of competitive structure does this illustrate?Show the full question
Question 13 · The marketing environment · 1 mark
In the economic environment, a blank-labelled factor has a direct influence on consumer prices and spending patterns, and the ideal is to keep it between 3% and 6%. Which term fills the blank?Show the full question
Question 14 · Marketing planning, strategy and control · 1 mark
A SWOT analysis is a useful instrument for managers to identify internal (i) blank and weaknesses of a business, and external (ii) blank and threats facing it. Which pair of words correctly completes (i) and (ii)?Show the full question
Question 15 · The marketing environment · 1 mark
Which option is NOT a variable of the micro environment?Show the full question
Question 16 · Consumer behaviour and decision making · 1 mark
Which ONE of the following options illustrates the correct sequence of Maslow's hierarchy of needs, from lowest-level to highest-level needs?Show the full question
Question 17 · Consumer behaviour and decision making · 1 mark
Which ONE of the following options refers to a desire for status, superiority, self-respect and prestige?Show the full question
Question 18 · Consumer behaviour and decision making · 1 mark
The five senses - vision, hearing, taste, smell and touch - are active during which step of the perceptual process?Show the full question
Question 19 · Consumer behaviour and decision making · 1 mark
Which component of attitudes is concerned with the consumer's feelings and emotions?Show the full question
Question 20 · Consumer behaviour and decision making · 1 mark
The Nell family recently bought a new home. Mrs Nell suggests to her family that they need more security around the house and so she undertakes to gather information on alarm systems. Which family role would BEST describe Mrs Nell's research into alarm systems?Show the full question
Question 21 · Consumer behaviour and decision making · 1 mark
Which TWO of the following statements regarding the characteristics of personality are incorrect: (a) Personality reflects individual differences; (b) Personality is the same within families; (c) Personality is conceived of as a whole actualising itself in an environment; (d) Personality can change under certain circumstances; (e) Personality could be fairly inconsistent over time?Show the full question
Question 22 · Consumer behaviour and decision making · 1 mark
Which ONE of the following statements about social class is incorrect?Show the full question
Question 23 · Consumer behaviour and decision making · 1 mark
Which ONE of the following statements regarding culture is correct?Show the full question
Question 24 · Consumer behaviour and decision making · 1 mark
Which ONE of the following groups correctly describes the roles in the family decision-making process?Show the full question
Question 25 · Marketing research · 1 mark
Which ONE of the following is NOT a component of a marketing information system?Show the full question
Question 26 · Marketing research · 1 mark
Which statement correctly describes simple random sampling?Show the full question
Question 27 · Marketing research · 1 mark
Which statement correctly describes stratified random sampling?Show the full question
Question 28 · Marketing research · 1 mark
Which option indicates the correct sequence of steps in a sampling plan?Show the full question
Question 29 · Marketing research · 1 mark
Which ONE of the following options is NOT a type of nonprobability sampling?Show the full question
Question 30 · Marketing research · 1 mark
Which option regarding nonprobability sampling is TRUE?Show the full question
Question 31 · Marketing research · 1 mark
Which ONE of the following statements BEST describes secondary research?Show the full question
Question 32 · Segmentation, targeting and positioning · 1 mark
A seven-step approach can be followed when positioning products. Which of the following options gives the first and last steps of this process?Show the full question
Question 33 · Segmentation, targeting and positioning · 1 mark
Which option represents the fifth step of the positioning process?Show the full question
Question 34 · Segmentation, targeting and positioning · 1 mark
Which ONE of the following is NOT a step in the product positioning process?Show the full question
Question 35 · Segmentation, targeting and positioning · 1 mark
Which option is an example of attribute positioning?Show the full question
Question 36 · Segmentation, targeting and positioning · 1 mark
Toyota Company is examining how a person thinks, feels and behaves, using personality, lifestyle and values as segmenting variables. Which ONE of the following bases for segmenting the consumer market does this illustrate?Show the full question
Question 37 · Product decisions and branding · 1 mark
Which option BEST describes impulse products?Show the full question
Question 38 · Product decisions and branding · 1 mark
Which type of packaging can be found during the Soccer World Cup, when each Coca-Cola can has a different country's flag on it?Show the full question
Question 39 · Consumer behaviour and decision making · 1 mark
When referring to people's willingness to try a new product, the early majority category refers to the people who...Show the full question
Question 40 · Product decisions and branding · 1 mark
Which ONE of the following terms refers to the number of versions offered of each product in the product line?Show the full question
Question 41 · Product decisions and branding · 1 mark
A blank-labelled term is defined as a name, term, design, symbol or any other feature that identifies your product as different from those of the competitor. Which term fills the blank?Show the full question
Question 42 · Product decisions and branding · 1 mark
When buying a blank-labelled type of product, substitute products are avoided and considerable time and effort is put into the purchase decision. Which term fills the blank?Show the full question
Question 43 · Product decisions and branding · 1 mark
Uniform products are a classification of which type of products?Show the full question
Question 44 · The marketing concept and philosophies · 1 mark
Which statement regarding the evolution of marketing thought is correct?Show the full question
Question 45 · Product decisions and branding · 1 mark
Dennis purchased a DSTV satellite dish and decoder. With the purchase, he received free installation of the dish and decoder at his home. The installation makes up which level of the product concept?Show the full question
Question 46 · Pricing decisions · 1 mark
A blank-labelled pricing strategy refers to when marketers temporarily reduce their prices below the list price or below cost price. Which term fills the blank?Show the full question
Question 47 · Pricing decisions · 1 mark
A high sales volume at a lower price may be more profitable in the long run than a lower sales volume at a(n) what?Show the full question
Question 48 · Pricing decisions · 1 mark
When are buyers less sensitive to price changes: (a) when customers perceive a product as something special or as having unique benefits; (b) when they regard a product as one of high quality, prestige and exclusiveness; (c) when they regard the product as value for money; (d) when they regard the product as being just like any other product in the same price range?Show the full question
Question 49 · Pricing decisions · 1 mark
How can an organisation illustrate the reactions of potential buyers to different prices for the same product?Show the full question
Question 50 · Pricing decisions · 1 mark
Price policies that involve the setting of relatively low prices are called what?Show the full question
Question 51 · Pricing decisions · 1 mark
How is a mark-up on a product calculated?Show the full question
Question 52 · Pricing decisions · 1 mark
A blank-labelled type of discount refers to reductions on the prices offered to buyers in exchange for certain functions that they will perform in the marketing process. Which term fills the blank?Show the full question
Question 53 · Marketing communication · 1 mark
Clicks have sent Mrs Ferreira a free sample of shampoo based on her previous purchases at Clicks. This is an example of what?Show the full question
Question 54 · Marketing communication · 1 mark
A blank-labelled concept can be defined as the non-personal presentation and promotion of ideas, products and services by a sponsor that can be identified or which the sponsor has paid for. Which term fills the blank?Show the full question
Question 55 · Marketing communication · 1 mark
Print media allow advertisers to explain their message in a way that most other media cannot. Examples of print media include which combination?Show the full question
Question 56 · The marketing concept and philosophies · 1 mark
The evolution of marketing thought started with (a) and ended with (b). Which pair correctly completes (a) and (b)?Show the full question
Question 57 · Marketing communication · 1 mark
Which ONE of the following is NOT a requirement for an encoded message?Show the full question
Question 58 · Marketing communication · 1 mark
Which ONE of the following is NOT a type of disturbance that occurs during the communication process?Show the full question
Question 59 · Marketing communication · 1 mark
The communication process aims to achieve three objectives, namely: (a) inform, persuade and sell; (b) inform, sell and remind; (c) inform, create favourable publicity and remind; (d) inform, persuade and remind. Which option is correct?Show the full question
Question 60 · Marketing communication · 1 mark
There are two basic communication channels through which the transmission of a message can take place. What are these two channels?Show the full question
Question 61 · Marketing communication · 1 mark
In the communication process, noise means that a message has been distorted because of disturbances. What are the three types of disturbances?Show the full question
Question 62 · Marketing communication · 1 mark
Bonuses and vacations form part of which of the following sales promotions?Show the full question
Question 63 · Marketing communication · 1 mark
Publicity is part of the marketing communication function. How can it be described?Show the full question
Question 64 · Distribution and logistics · 1 mark
Which one of the following is an advantage of franchising to the franchisor?Show the full question
Question 65 · Distribution and logistics · 1 mark
Koo is in conflict with the suppliers of their cans. This is an example of what?Show the full question
Question 66 · Distribution and logistics · 1 mark
A blank-labelled type of distribution is required for convenience products such as soft drinks, in order for them to be available wherever consumers want to drink them. Which term fills the blank?Show the full question
Question 67 · Distribution and logistics · 1 mark
A blank-labelled concept is a mathematically determined purchase order size that yields the lowest total order-processing and inventory holding costs. Which term fills the blank?Show the full question
Question 68 · Distribution and logistics · 1 mark
A blank-labelled concept refers to the entire process of moving raw materials and component parts into the firm. Which term fills the blank?Show the full question
Question 69 · Distribution and logistics · 1 mark
A blank-labelled type of conflict involves conflict between members at the same level within a distribution channel. Which term fills the blank?Show the full question
Question 70 · Distribution and logistics · 1 mark
Distribution management concentrates on two major activities, namely managing which combination?Show the full question