MNM1503 Oct/Nov 2013 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Identify which single condition must be satisfied before an exchange can take place between parties.Show the full question

  2. Question 2 · Distribution and logistics · 1 mark

    Marketing gaps exist because the place where a product is produced is not necessarily where it is consumed. Select the option that correctly names all five of these gaps.Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    Select the statement that correctly describes an aspect of how marketing thought has evolved.Show the full question

  4. Question 4 · Distribution and logistics · 1 mark

    Mangoes are a tropical fruit that can only be grown and harvested in summer. Identify which marketing gap this situation illustrates.Show the full question

  5. Question 5 · The marketing concept and philosophies · 1 mark

    Identify which of the following is NOT a core marketing aspect.Show the full question

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