MNM1503 May/Jun 2014 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Considering that marketing decisions must satisfy the needs of the market as well as the objectives of the organisation, which four primary variables must the marketing management team take decisions about?Show the full question

  2. Question 2 · Marketing communication · 1 mark

    Which function maintains and cultivates a favourable and objective image of the organisation among those whose opinion is important for achieving the business objectives?Show the full question

  3. Question 3 · Consumer behaviour and decision making · 1 mark

    While waiting in the queue at Checkers to pay for her monthly groceries, Susan decides to buy a magazine she noticed on the display unit. Which decision-making process does this illustrate?Show the full question

  4. Question 4 · Consumer behaviour and decision making · 1 mark

    Collin holds a Master's degree in Accounting and is employed by a well-known international accounting firm. He has bought a R2,5 million home in a newly developing area and is considering opening his own practice, but fears he will fail. Which type of innovator is Collin?Show the full question

  5. Question 5 · Marketing research · 1 mark

    Which method involves a series of successive calculations applied to a base quantity?Show the full question

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