MNM1503 Oct/Nov 2014 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Which type of orientation indicates that all actions should be aimed at satisfying the needs and wants of the target market?Show the full question

  2. Question 2 · The marketing concept and philosophies · 1 mark

    Which term refers to all the activities that relate to people giving something up in order to receive something they would rather have?Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    Gaps in the marketing process can be described as core marketing aspects. Which ONE of the following may be referred to as one of the core marketing aspects?Show the full question

  4. Question 4 · Distribution and logistics · 1 mark

    Once a consumer has paid for a new product, which gap is bridged?Show the full question

  5. Question 5 · Distribution and logistics · 1 mark

    Which term describes agents who do not take title of the products they sell, but instead provide services to facilitate the selling process?Show the full question

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