MNM1503 May/Jun 2015 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    According to the prescribed textbook, a certain term can be defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create exchanges that satisfy both individual and organisational goals. Identify the term being described.Show the full question

  2. Question 2 · The marketing concept and philosophies · 1 mark

    Decide whether the following statement is correct or incorrect: Exchange refers to all the activities that relate to people giving something up in order to receive something they would rather not have and not be able to utilise.Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    Identify which ONE of the following is NOT regarded as one of the core marketing aspects involved in identifying gaps in the marketing process.Show the full question

  4. Question 4 · The marketing concept and philosophies · 1 mark

    Consider the statement: 'The place where a product is produced is not necessarily the place where it is consumed.' This is one of the reasons why a particular phenomenon exists in the marketing process. Identify this phenomenon.Show the full question

  5. Question 5 · The marketing concept and philosophies · 1 mark

    Identify which ONE of the following scenarios may be regarded as an example of purchasing a product.Show the full question

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