MNM1503 Oct/Nov 2015 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    In the marketing process there are gaps between production and consumption. When a company uses print media to attract customers, which type of gap will the company be bridging?Show the full question

  2. Question 2 · The marketing concept and philosophies · 1 mark

    Which ONE of the following does NOT form part of the main kinds of marketing activities that bridge the gap between buyers and sellers?Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    The evolution in marketing thinking resulted in a reorientation of management thinking which is referred to as marketing concepts. Which ONE of the following does NOT form part of the marketing concept?Show the full question

  4. Question 4 · Marketing planning, strategy and control · 1 mark

    Management tasks in marketing consist of planning, organising, leading and control. In leadership, which management style refers to a leader who uses inspiration and charisma to stimulate employees' performance?Show the full question

  5. Question 5 · The marketing environment · 1 mark

    Complete the statement: '... is a concept that maintains that businesses are part of the larger society in which they exist and are accountable to society for their performance.'Show the full question

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