MNM1503 May/Jun 2016 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Identify the term that can be defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create exchanges that satisfy both individual and organisational goals.Show the full question

  2. Question 2 · The marketing concept and philosophies · 1 mark

    Select the option that is NOT considered one of the core marketing aspects relating to the gaps that exist between production and consumption.Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    Complete the statement: the ______ concept holds that consumers will favour products that are available and highly affordable.Show the full question

  4. Question 4 · The marketing concept and philosophies · 1 mark

    Determine which of the following scenarios BEST illustrates an example of a profit-oriented strategy.Show the full question

  5. Question 5 · Marketing planning, strategy and control · 1 mark

    Marketing managers are confronted with various management tasks and decisions. Choose the action that BEST describes the implementation task.Show the full question

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