MNM1503 May/Jun 2017 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Select the ONE orientation that indicates that all of an organisation's actions should be aimed at satisfying the needs and wants of the target market.Show the full question

  2. Question 2 · The marketing concept and philosophies · 1 mark

    Select the ONE activity that relates to people giving something up in order to receive something they would rather have.Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    Gaps in the marketing process can be described as core marketing aspects. Select the ONE option that may be referred to as core marketing aspects.Show the full question

  4. Question 4 · Distribution and logistics · 1 mark

    Once a consumer has paid for a new product, which gap is bridged?Show the full question

  5. Question 5 · Distribution and logistics · 1 mark

    Select the ONE option describing agents who do not take title of the products they sell, but instead provide services to facilitate the selling process.Show the full question

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