MNM1503 Oct/Nov 2017 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Identify the term that maintains that businesses form part of the larger society in which they operate and are accountable to that society for how they perform.Show the full question

  2. Question 2 · Marketing research · 1 mark

    Identify the type of research that seeks in-depth, open-ended responses, aiming to get respondents to talk freely about a chosen topic so as to obtain responses that are as wide-ranging as possible.Show the full question

  3. Question 3 · The marketing concept and philosophies · 1 mark

    From the four scenarios listed, select the one that best illustrates the 'value gap': (1) a consumer pays R500 at Truworths for new jeans and wears them the next day at a friend's party; (2) the buyer and seller agree on an acceptable price or exchange rate for what both believe the item is worth; (3) a consumer needs to know about a product or service before being able to buy or use it; (4) apples, being a seasonal fruit harvested only in summer, require storage so they remain available throughout the year.Show the full question

  4. Question 4 · Product decisions and branding · 1 mark

    Select the term that can be defined as a tangible item, an idea, or a combination of both, through which, via an exchange process, consumer needs can be satisfied.Show the full question

  5. Question 5 · Distribution and logistics · 1 mark

    Identify the term defined as 'a series of firms or individuals who participate in the flow of goods and services from producer to final user or consumer'.Show the full question

The full Spot Map and the marks by year — and this paper’s scan.