MNM1503 May/Jun 2018 exam paper — questions

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  1. Question 1 · The marketing concept and philosophies · 1 mark

    Identify which single option describes the process of planning and executing the conception, pricing, promotion and distribution of ideas, products and services in order to create exchanges that satisfy both individual and organisational goals.Show the full question

  2. Question 2 · Marketing research · 1 mark

    Select the option that describes an ongoing investigation into the needs and wants of targeted prospective and current consumers.Show the full question

  3. Question 3 · The marketing environment · 1 mark

    The environment in which organisations operate is generally known by which of the following terms?Show the full question

  4. Question 4 · Marketing planning, strategy and control · 1 mark

    Choose the management style that describes a leader who relies on inspiration and charisma to stimulate the performance of employees.Show the full question

  5. Question 5 · The marketing concept and philosophies · 1 mark

    Select the concept that holds that businesses form part of the larger society in which they operate and are accountable to that society for their performance.Show the full question

The full Spot Map and the marks by year — and this paper’s scan.