How often Vision, mission and strategic goals is asked

Where it was asked

• May/Jun 202320 marks
• May/Jun 202020 marks

The questions

1. May/Jun 2023, Q2.18 marks

   These questions relate to McDonalds, drawing on the case study material provided earlier in the paper. Assess McDonalds' vision statement against the criteria that a good vision statement should meet, determining whether it satisfies each requirement. (Hint: structure the evaluation in a table with columns for the characteristic being assessed, a yes/no judgement, and the reason(s) for that judgement.)

2. May/Jun 2023, Q2.27 marks

   These questions relate to McDonalds, drawing on the case study material provided earlier in the paper. Identify the business-level strategy that McDonalds follows and discuss it, backing up the discussion with examples drawn from the case study.

3. May/Jun 2023, Q2.35 marks

   These questions relate to McDonalds, drawing on the case study material provided earlier in the paper. McDonalds has set itself the strategic goal 'to increase market share'. Apply the SMART principle to evaluate this strategic goal.

4. May/Jun 2020, Q2.18 marks

   These questions relate to the Capitec case study provided in the paper. Assess Capitec's vision statement to determine whether it satisfies the requirements of a good vision statement. (Hint: structure your evaluation as a table with the headings 'characteristic', 'yes/no', and 'reason for your answer'.)

5. May/Jun 2020, Q2.2.a6 marks

   These questions relate to the Capitec case study provided in the paper. Apply the SMART principle to assess Capitec's two strategic goals as given in the case study.