How often Consumer behaviour and decision making is asked
11 of 11
papers asked it
avg 10 marks · last May 2018
Where it was asked
The questions
May/Jun 2014, Q31 mark · multiple choice
While waiting in the queue at Checkers to pay for her monthly groceries, Susan decides to buy a magazine she noticed on the display unit. Which decision-making process does this illustrate?
May/Jun 2014, Q41 mark · multiple choice
Collin holds a Master's degree in Accounting and is employed by a well-known international accounting firm. He has bought a R2,5 million home in a newly developing area and is considering opening his own practice, but fears he will fail. Which type of innovator is Collin?
May/Jun 2014, Q101 mark · multiple choice
People differ markedly in their readiness to try a new product, leading to a categorisation of individuals based on this willingness. Which description applies to the 'early majority'?
May/Jun 2014, Q191 mark · multiple choice
A customer's buying decision is influenced by individual and group factors. What term describes the study of these factors and the process of satisfying needs?
May/Jun 2014, Q201 mark · multiple choice
A marketer must be aware of what the customer thinks, what influences the customer's decisions, and how to get the customer to purchase a specific brand. Which of the following best defines a need?
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